Last updated: May 15, 2026
By downloading, installing, or using the MyShade mobile application and website ("Service"), you agree to be bound by these Terms and Conditions ("Terms"). If you do not agree to these Terms, do not use the Service.
These Terms constitute a legally binding agreement between you and MyShade ("we", "us", or "our"). We reserve the right to modify these Terms at any time, and your continued use of the Service constitutes acceptance of any changes.
You must be at least 13 years of age to use the Service (or 16 in jurisdictions where GDPR sets a higher age of digital consent). If you are under 18, you represent that you have your parent or guardian's consent to use the Service. By using the Service, you represent and warrant that you meet these eligibility requirements.
To access certain features, you may need to create an account. You agree to:
We reserve the right to suspend or terminate accounts that violate these Terms or are used for fraudulent purposes.
The Service provides beauty-related features including:
You agree not to:
The Service uses artificial intelligence to provide beauty recommendations, shade matching results, and general advice. You acknowledge and agree that:
All content, features, and functionality of the Service — including but not limited to text, graphics, logos, icons, software, and the AI models — are owned by MyShade or our licensors and are protected by Australian and international intellectual property laws.
You are granted a limited, non-exclusive, non-transferable licence to use the Service for personal, non-commercial purposes. You may not:
By submitting content to the Service (such as photos for shade matching or chat messages), you grant us a limited licence to process that content solely for the purpose of providing our services to you. We do not claim ownership of your content.
Photos submitted for shade matching are processed in real-time and are not stored or retained after analysis is complete. The App requests access to your device camera and photo library exclusively for shade matching. You can revoke these permissions at any time through your device settings.
You are responsible for ensuring that any content you submit does not violate any applicable law or infringe upon the rights of third parties.
Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information. The Privacy Policy forms part of these Terms.
We process your personal data in accordance with the Australian Privacy Act 1988, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA) where applicable. We do not sell your personal information. You may exercise your data rights as described in our Privacy Policy.
The Service is provided on an "as is" and "as available" basis without warranties of any kind, either express or implied. To the maximum extent permitted by Australian Consumer Law, we disclaim all warranties including:
Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred by the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010) that cannot be excluded, restricted, or modified by agreement.
To the maximum extent permitted by law, MyShade shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service, including but not limited to:
You agree to indemnify, defend, and hold harmless MyShade and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from your use of the Service or your violation of these Terms.
The Service may contain links to third-party websites and services. We are not responsible for the content or privacy practices of these external sites. Your use of third-party websites is subject to their own terms and conditions.
We may suspend or terminate your access to the Service at any time, with or without cause, and with or without notice. You may delete your account at any time through the App's Settings. Upon termination, your right to use the Service ceases immediately.
Grounds for termination include, but are not limited to: violation of these Terms, unlawful conduct, harassment of other users, or any conduct we deem harmful to the Service or its users.
These Terms are governed by and construed in accordance with the laws of Australia. Any disputes arising from these Terms or your use of the Service shall be subject to the exclusive jurisdiction of the courts of Australia.
If you are a consumer in the European Union, you will benefit from any mandatory provisions of the law of your country of residence. Nothing in these Terms affects your rights as a consumer to rely on such mandatory provisions of local law.
If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
These Terms, together with our Privacy Policy, constitute the entire agreement between you and MyShade regarding your use of the Service and supersede all prior agreements, understandings, and negotiations, whether written or oral.
If you have any questions about these Terms and Conditions, please contact us at:
MyShade Support
Email: support@my-shade.com